FAO Schwarz

Landmark - Kids friendly - 2 minutes

FAO Schwarz is one of the most famous toy stores in the world! It was founded in 1862 by a man named Frederick August Otto Schwarz. The store first opened in New York City, and it quickly became a magical place for children and adults alike. Did you know that it was the first toy store in the United States? That's right!

FAO Schwarz is known for its giant stuffed animals, especially the huge teddy bears! There’s also a special area called the "FAO Schwarz Piano," made famous by the movie Big, where you can jump on the giant keys and make music with your feet. The piano is a fun place where kids can express their creativity!

Over the years, FAO Schwarz has had many unique toys, like the classic wooden toys and the beautiful dolls. People loved to visit the store because it was like a toy wonderland. In the 1980s, it was even featured in movies and TV shows, making it a popular destination for tourists and locals.

In 2009, the store closed its famous location on Fifth Avenue, which made many people very sad. But don't worry! FAO Schwarz reopened in a new location in 2018, still in New York City, with all the charm and magic it is known for. The new store is in the Rockefeller Center, where you can find even more exciting toys and experiences.

One fun fact is that FAO Schwarz has a tradition called "Toy Soldiers," where employees dress up in soldier costumes and greet customers at the entrance. It adds a special touch to the shopping experience!

The store is also known for its amazing selection of unique toys and games. They have robots, puzzles, and even toys that encourage kids to be creative and imaginative. FAO Schwarz believes that playtime is important for everyone, and they want to inspire kids to explore their imaginations.

Over the years, FAO Schwarz has changed ownership a few times, but it has always been dedicated to making children happy. The store has a special place in the hearts of many people who grew up visiting it. Whether you're looking for a special gift or just want to enjoy the fun atmosphere, FAO Schwarz is truly a magical place where dreams come to life!

Back to tidbits